It matches a real student behavior pattern.
Students often sacrifice sleep for late-night freedom, so the challenge is not awareness but follow-through.
Concept App / UX UI / Character Design
Bsh Cat Sleep
A student-focused sleep app that makes healthy sleep more rewarding through an original virtual cat companion.
The goal was not to remind students that sleep matters. It was to give them a reason to come back and stay consistent.
Overview
Students know sleep matters. Consistency is the real problem.
Many students understand the value of sleep, but late-night hours often feel like their only personal time. As a result, sleep is easily traded for phones, short videos, or games.
This project reframed the opportunity: instead of building another app that only tracks or reminds, I focused on making healthy sleep feel worth returning to.
Role
UX/UI Design, Character Design
Audience
Students with inconsistent sleep habits
Focus
Habit Formation
Goal
Motivation and retention
Why it works
Motivation works better when it fits existing behavior.
This concept is built around a simple idea: students usually do not lack awareness about sleep. They lack a system that makes consistency feel rewarding.
It adds motivation to familiar sleep tools.
Sleep tracking, reminders, and records provide practical value, while the reward loop makes users more willing to return.
Bsh Cat turns progress into attachment.
Healthy sleep earns coins, coins unlock customization, and customization gives users a personal reason to keep the habit going.
Solution
A virtual companion that rewards healthy sleep.
Bsh Cat Sleep combines practical sleep support with emotional motivation. Users set goals, review their sleep record, and earn coins after a healthy night of sleep.
Those coins can be spent on clothes and room items for Bsh Cat, turning progress into something visible, personal, and easy to care about.
01
Practical support
Alarm settings, reminders, tracking, and record screens create a usable daily base.
02
Healthy sleep
Users complete a night of sleep and receive visible feedback through the app.
03
Coin reward
Good sleep behavior earns coins immediately, making progress tangible.
04
Customization
Coins unlock clothes and room items, building attachment and repeat use.
05
Retention
The emotional loop supports long-term return instead of short-term novelty.
All screens
Supporting the full routine.
The prototype includes entry, login, home, setup, sleep record, reward, store, and profile flows.
Brand and entry
Warm, character-led first impression
The splash and login screens frame Bsh Cat Sleep as a softer and more inviting experience rather than a purely clinical tracker.
Home and setup
Practical sleep support
The home and alarm screens establish the daily functional layer of the app with bedtime settings, reminders, sleep tracking, and wake-up tools.
Record and reward
Make healthy sleep visible
The record screen helps users review their sleep, while the reward screen turns a healthy night into coins for Bsh Cat.
Store and profile
Progress becomes personal
Coins can be exchanged for clothes and room items, while the profile page keeps sleep totals, coins, and achievements visible over time.
Original mascot
Bsh Cat is part of the system, not just decoration.
I created an original mascot called Bsh Cat to give the product its own identity. The character appears across multiple poses and emotional states so it can support the full experience.
This makes the cat part of the interaction system, helping the app feel softer, more personal, and easier to return to.
Reflection
Designing for habits means designing for return.
This project taught me that sleep apps need more than utility. For students, staying engaged can matter as much as understanding the problem.
Next, I would test the reward logic further and validate whether attachment to Bsh Cat improves long-term retention
Lasting habits are not built through reminders, but through systems people want to return to.